Case Studies / E-commerce / DTC
DTC - FOOTWEARAerothotic Pakistan Revived.
A stagnant DTC footwear brand rebuilt from the ground up. New Meta campaigns, rebuilt conversion funnel, and retention systems, all delivering 6x ROAS and 647 monthly purchases.
Tools & Platforms Used In This Engagement
Stagnant Sales. Stuck At PKR 3M.
Aerothotic had a strong product and brand reputation in the Pakistani DTC footwear market, but monthly revenue had plateaued at PKR 3M with no clear path to growth. The marketing infrastructure was outdated and conversion rates were dropping.
Plateaued Revenue
Monthly sales stuck at PKR 3M for multiple consecutive months with no growth despite increasing ad spend.
Outdated Meta Campaigns
Old creative, stale audiences, and underperforming campaigns that no longer matched the platform's algorithm preferences.
Broken Conversion Funnel
Website conversion rate had dropped due to slow page speed, weak product page UX, and friction in the checkout flow.
No Retention System
No email automation, no abandoned cart recovery, no post-purchase upsell flows. Customer LTV was lower than it should have been.
Before Seedient, Baseline Metrics
Full Rebuild. Meta + Funnel + Retention.
We rebuilt Aerothotic's growth stack from the ground up: new Meta campaigns with fresh audiences, rebuilt website conversion funnel, and full retention automation.
Meta Campaigns Rebuilt
Completely new campaigns with refreshed creative, modern audience strategy, and platform-aligned bidding.
Conversion Funnel Rebuild
Rebuilt product pages, checkout flow, and site speed to lift conversion rate across all traffic sources.
Creative Production
Fresh creative production matching platform best practices, with video-first and UGC-style ad sets.
Email Automation
Built abandoned cart recovery, post-purchase upsell, and re-engagement automation in Klaviyo.
Performance Optimization
Weekly ad performance review, audience expansion testing, and bid strategy refinement.
Website Optimization
Site speed improvements, product page UX rebuild, mobile-first redesign across key landing pages.
PKR 3M to PKR 4M+. 6x ROAS Achieved.
Within 90 days of relaunch, monthly revenue climbed from PKR 3M to PKR 4M+ at a 6x peak ROAS. Customer acquisition cost dropped significantly and retention metrics improved across the board.
On client paid media
From paid + organic
Up from PKR 3M
Ongoing partnership
Meta Ads Performance
On scaled campaigns
From Meta Ads
Monthly recurring
Repeat customers
Full Stack DTC Engine. Built To Scale.
Every component of Aerothotic's marketing infrastructure was rebuilt. From Meta Ads to website conversion to email automation. The new stack delivers PKR 4M+ monthly at 6x ROAS, with room to scale.
Rebuilt Meta Ads Account
Fresh campaign structure with platform-aligned strategy, modern audience expansion, and creative testing framework.
Website Conversion Funnel
Rebuilt product pages, optimized checkout flow, and improved site speed lifting conversion across all sources.
Creative Library
Video-first ad sets and UGC-style creatives matching modern platform best practices, ready for ongoing use.
Email Automation in Klaviyo
Abandoned cart recovery, post-purchase upsell, and re-engagement flows running automatically.
Performance Reporting
Weekly ad performance reviews, audience testing reports, and clear ROI attribution across all channels.
Scaling Roadmap
Strategic roadmap for scaling to PKR 6M+ monthly, including new market expansion and additional channel activation.
“We were stuck at PKR 3M for months. Seedient rebuilt everything. In 90 days we were running at PKR 4M+ with 6x ROAS. They didn't just optimize. They rebuilt our entire growth engine.”
Aerothotic Pakistan
More Case Studies.
From Invisible to Page One in 90 Days.
From invisible to Page 1 in 90 days. Full digital marketing engine across SEO, Meta Ads, social, and CRM.
Bathroom Remodel Scaled.
Cut CPL from $75 down to $25 avg. Delivered 506 qualified leads in the first month alone.
Tiny Homes Demand Generated.
Zero inbound pipeline to 1,400+ leads in 30 days. Built a full 2-phase lead acquisition system at $1.50 to $4 CPL.