Case Studies / B2B Lead Generation
B2B - HOME SERVICESBathroom Remodel Scaled.
A B2B lead generation provider stuck with $45-$75 CPL and unstable volume. We rebuilt their entire lead engine, cutting cost per lead to $25 avg and delivering 506 leads in the first month.
Tools & Platforms Used In This Engagement
High CPL. Low Volume. No Automation.
Before partnering with Seedient, the client faced a compounding set of problems that made profitable lead reselling nearly impossible.
Lead Costs Were Too High
Existing campaigns returned $45-$75 CPL, making it nearly impossible to profit when reselling leads to remodel firms.
Lead Volume Was Too Low
They needed more leads, not just better quality. Volume was the immediate priority to keep distributor partners satisfied.
Competing Agency Underperforming
Another agency was running simultaneously with nationwide targeting, producing inconsistent and overlapping results.
No Real-Time Reporting
Lead buyers needed instant access to incoming leads, but no automated routing or delivery system existed, causing delays and trust issues.
Before Seedient, Baseline Metrics
Full-Funnel Lead Engine. Built In 30 Days.
We executed a full-funnel lead generation system, covering campaign architecture, creative production, backend automation, and ongoing performance optimization.
Campaign Strategy and Setup
Built Meta Lead Form Campaigns focused on high-intent homeowner audiences with ZIP-code level targeting.
Creative Research and Production
Competitor and industry ad analysis, scroll-stopping video and static creative sets, offer-driven messaging.
Lead Automation
Backend automation routing leads instantly to lead buyers, live dashboards, and lead source tagging for attribution clarity.
Real-Time Delivery
Built live dashboards and reporting visibility for all stakeholders with full attribution tracking.
Ongoing Optimization
Weekly review calls, bid strategy refinements, audience expansion tests, and exclusion filtering.
Multi-Brand Scaling
Expanded operations from 1 brand to 3 brands under client umbrella with consistent performance.
30 Days. 506 Leads. $25 CPL.
Within 30 days of launch, Seedient cut CPL by more than 50 percent and delivered consistent lead volume. The client retained us as their primary white-label backend partner and expanded operations to 3 brands.
Down from $45-$75+, under target
High-intent homeowner leads
From volume lead reselling
Monthly, stabilized
Meta Lead Forms
30-day campaign
vs $45-$75 before
Across 6 campaigns
Homeowner engagement
Lead Engine Infrastructure. Permanently Yours.
Every system we built became part of the client's operational stack. Campaign data, creative libraries, automation workflows, and reporting dashboards continue to deliver value long after the initial 30-day sprint.
Meta Lead Form Campaigns
Full campaign architecture with ZIP-code targeting, audience builds, and compliance-safe creative strategy across multiple brands.
Creative Library
Competitor-tested ad creative sets, scroll-stopping video and static formats, and offer-driven messaging tailored to homeowner urgency.
Lead Automation System
Backend automation routing leads instantly to buyers, live dashboards, and full attribution tracking for ROI clarity.
Performance Reporting
Weekly review calls, bid refinements, audience expansion tests, and performance-driven creative refresh cycles.
White Label Partnership
Seedient selected as primary white label backend partner, expanding to operate across 3 brands under client's umbrella.
Multi-Brand Scaling
Strategic guidance on scaling ad spend from test phase to $13K confidently, with exclusion filtering and audience expansion.
“Seedient took us from struggling with $75 CPL to consistently delivering 506+ leads a month at $25. They became our primary white-label backend partner and now run lead operations across multiple brands for us.”
B2B Lead Generation Client (Confidential)
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