Case Studies / B2C / Real Estate
B2C - REAL ESTATETiny Homes Demand Generated.
A luxury tiny home builder with zero inbound pipeline and an idle sales team. We deployed a 2-phase Meta campaign and delivered 1,400+ qualified leads in 30 days at $3 CPL.
Tools & Platforms Used In This Engagement
Premium Product. Zero Pipeline.
A luxury tiny home builder with a strong product and a capable sales team, but no inbound lead generation engine. The team was sitting idle while marketing spend went to channels that produced no measurable results.
Sales Team Sitting Idle
No inbound pipeline meant the team had no leads to work, no calls to take, and no demos to run.
No Meta Ads Infrastructure
Despite being a B2C product perfect for visual social ads, Meta Ads had never been activated as a channel.
No Geographic Targeting
Previous attempts were nationally targeted, wasting budget on regions where the client didn't operate or could not deliver.
No Lead Capture System
No forms, no landing pages, no lead routing, no CRM. Inbound interest had nowhere to go and no way to be measured.
Before Seedient, Baseline Metrics
2-Phase Lead System. Localised Targeting.
We built a 2-phase Meta Ads strategy: Phase 1 brand warm-up and audience seeding, Phase 2 lead form campaigns with hyper-localised NC targeting.
Phase 1, Brand Warm-Up
Brand awareness campaigns targeting NC and surrounding states to seed audiences and warm cold traffic before lead capture.
Phase 2, Lead Form Campaigns
Meta Lead Forms with high-intent creative, ZIP-code level targeting, and instant lead routing to sales team.
Geographic Targeting
Localised NC targeting with surrounding state expansion, eliminating wasted impressions in non-deliverable regions.
Creative Production
High-quality tiny home video tours, lifestyle photography, and customer story creatives designed for the platform.
Lead Routing System
Instant lead delivery to sales team via integrated dashboard with full attribution tracking.
Scale Optimization
Weekly optimization cycles, audience expansion to additional regions, and creative refresh.
30 Days. 1,400 Leads. Pipeline Filled.
Within 30 days, Seedient went from zero pipeline to 1,400+ qualified homeowner leads. The sales team was fully booked, the client expanded to additional regions, and the foundation was set for ongoing demand generation.
Qualified homeowner leads
Range: $1.50-$4
30-day campaign
Team fully booked
Meta Ads Campaigns
30-day window
Range $1.50-$4
Across both phases
NC + surrounding states
2-Phase Lead Engine. Sales Team Activated.
From zero inbound to 1,400 leads in 30 days. The infrastructure built unlocks ongoing demand generation for the client at the lowest CPL in their category.
Phase 1 Brand Warm-Up Campaigns
Awareness campaigns seeded warm audiences for Phase 2 lead capture, reducing CPL significantly.
Phase 2 Lead Form Campaigns
Meta Lead Forms with ZIP-code targeting delivered 1,400+ qualified homeowner leads at $3 avg CPL.
Localised NC Targeting
Tight geographic targeting eliminated wasted spend in non-deliverable regions, drove maximum efficiency.
Creative Library
High-quality video tours, lifestyle photography, and customer story creatives ready for ongoing use.
Lead Routing Dashboard
Instant lead delivery to sales team with full attribution tracking and reporting.
Regional Expansion Plan
Scaling roadmap for moving from NC to additional regional markets as fulfillment capacity grows.
“We had a great product and a sales team with nothing to do. Seedient delivered 1,400 qualified leads in 30 days at $3 CPL. The team is now fully booked and we've expanded to additional regions.”
Owner, Luxury Tiny Home Builder, NC USA
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